Orders.app Privacy Policy
Last Updated: August 21, 2025
1. Introduction
Welcome to Orders.app ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our e-commerce order management platform. We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This policy is designed to comply with Meta's Platform Terms and all applicable data protection regulations.
2. Platform Integration and Data Collection
Our platform integrates with Meta's WhatsApp Business API and Instagram Business API to provide enhanced customer service and order management capabilities. When using our services, we may collect and process the following information:
- WhatsApp Business Account information and Meta Platform Data
- Instagram Business Account information and associated data
- Customer phone numbers and contact details
- Instagram usernames and profile information
- Order information and transaction history
- Cart abandonment data
- Order tracking details
- Communication history between businesses and customers
- Customer preferences and interaction data
- Device and usage information
- Instagram Direct Messages and comments
- Business account credentials and access tokens
- Platform Data obtained through Meta's APIs
3. Data Processing and Usage
We process your information in accordance with Meta's Platform Terms and applicable laws. We use the collected information for the following purposes:
- To provide and maintain our WhatsApp and Instagram-based order management services
- To send cart abandonment notifications and order tracking updates
- To facilitate communication between businesses and customers
- To manage Instagram Direct Messages and comments
- To improve our services and user experience
- To comply with legal obligations
- To prevent fraud and ensure platform security
- To analyze platform usage and performance
- To provide customer support and technical assistance
4. Prohibited Data Practices
In compliance with Meta's Platform Terms, we strictly prohibit:
- Discriminatory data processing based on personal attributes
- Making eligibility determinations for housing, employment, insurance, or credit
- Using data for surveillance purposes
- Selling, licensing, or purchasing Platform Data
- Processing data without valid user consent
- Attempting to decode, de-anonymize, or reverse-engineer Platform Data
- Unauthorized access to Instagram user data
- Misuse of Instagram Direct Messages or comments
- Transferring Platform Data to third parties without proper authorization
- Using Platform Data for purposes not disclosed in this policy
5. Platform-Specific Features
5.1 WhatsApp Business Messaging
Our platform utilizes WhatsApp's coexistence feature in compliance with Meta's Platform Terms. By using our services, you acknowledge and agree that:
- We may send automated messages related to order status and cart abandonment
- Business users can communicate with customers through our platform
- All communications comply with WhatsApp's Business Messaging Policy
- Users can opt-out of automated messages at any time
- We maintain appropriate technical and organizational measures for data security
5.2 Instagram Integration
Our platform integrates with Instagram Business API in compliance with Meta's Platform Terms. By using our services, you acknowledge and agree that:
- We may process Instagram Direct Messages for order management
- We handle Instagram comments and interactions in accordance with Instagram's policies
- Business users can manage customer communications through Instagram
- All Instagram-related activities comply with Instagram's Platform Policy
- Users can control their Instagram data sharing preferences
6. Data Sharing and Disclosure
We may share your information with:
- Meta Platforms Inc., WhatsApp, and Instagram for service provision
- Service providers who assist in operating our platform
- Business partners who use our order management services
- Law enforcement when required by law
- Third-party auditors for compliance verification (as permitted by Meta's Platform Terms)
7. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of sensitive data
- Regular security assessments
- Access controls and authentication
- Secure data storage and transmission
- Regular monitoring and auditing of data processing activities
- Platform-specific security measures for WhatsApp and Instagram data
- Compliance with Meta's data security requirements
8. Your Rights
You have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion of your data
- Opt-out of automated messages
- Export your data
- Withdraw consent for data processing
- Object to data processing
- Control Instagram data sharing preferences
- Request information about data processing activities
9. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. Data is deleted or anonymized when no longer needed. We maintain records of data processing activities as required by applicable laws and Meta's Platform Terms.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Binding Corporate Rules
- Other appropriate legal mechanisms
11. Children's Privacy
Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
13. Compliance with Meta's Platform Terms
Our use of Meta's services is subject to and complies with:
- Meta Platform Terms
- WhatsApp Business Messaging Policy
- Instagram Platform Policy
- Meta's Commercial Terms
- Meta's Developer Policies
- All applicable laws and regulations
14. Audit and Compliance
In accordance with Meta's Platform Terms, we may be subject to audits and compliance reviews. We maintain appropriate records and cooperate with Meta's compliance verification processes.