Profit Margin Calculator
Enter cost and selling price to see profit, margin, and markup. Or set a target margin to get the selling price.
Optional. Packaging, shipping you absorb, fees per item.
Fill cost first, then apply to set selling price from a margin goal.
Results
- Total cost
- 60.00
- Profit
- 40.00
- Profit margin
- 40.00%
- Markup
- 66.67%
Margin = profit / selling price
Markup = profit / total cost
How to check your product margin
Built for chat sellers pricing cakes, plants, thrift finds, and D2C drops.
- 01
Enter your cost
What you paid for the product, ingredients, or wholesale unit.
- 02
Add extras if needed
Packaging, shipping you absorb, or platform fees that sit on the item.
- 03
Enter the selling price
What the buyer pays in WhatsApp or Instagram. Results update as you type.
- 04
Or reverse from a target margin
Type the margin % you want and apply it to get a suggested selling price.
Why margin math matters in chat
A DM price that feels fine can still lose money once packing and shipping land.
Price before you reply
Check margin while the buyer is waiting, not after you already quoted a number in chat.
See margin and markup together
Margin is profit over selling price. Markup is profit over cost. Both show so quotes stay clear.
No signup
Run the numbers in the browser and move on. Nothing to install.
Stays on your device
Costs and prices are not uploaded. The math runs on this page only.
Margin questions
Margin vs markup, what a good number looks like, and how this pairs with Orders App.
What is profit margin?
Margin is profit as a share of selling price: ((selling - cost) / selling) x 100. If you sell at 100 and cost is 60, margin is 40%.
How is markup different from margin?
Markup is profit as a share of cost: ((selling - cost) / cost) x 100. Same 100 sell and 60 cost gives about 66.7% markup. Margin and markup are not the same percentage.
Should I include packaging in cost?
Yes, if you pay for it. Use the additional costs field for packing, labels, or shipping you do not charge separately.
What is a good margin for chat sellers?
It depends on the category. Many handmade and niche sellers aim for 40%+ gross margin after materials. Track your own number over time rather than chasing one industry average.
Can I solve for selling price?
Yes. Enter cost (and extras), type a target margin %, then apply. The tool fills a selling price that hits that margin.
Is the tool free?
Yes. No signup. Orders App is separate if you later want DM orders captured into a list automatically.
Get your orders out of your DMs
Download Orders App and every message becomes a clean, shippable order with the product, address, and contact already filled in.
Free to get started · No credit card needed
